|
|
|
|
| LEADER |
00000cam a22000004a 4500 |
| 001 |
EBSCO_ocm67313665 |
| 003 |
OCoLC |
| 005 |
20231017213018.0 |
| 006 |
m o d |
| 007 |
cr cnu---unuuu |
| 008 |
060421s2003 nyua ob 001 0 eng d |
| 010 |
|
|
|a 2002071137
|
| 040 |
|
|
|a N$T
|b eng
|e pn
|c N$T
|d OCLCQ
|d YDXCP
|d OCLCQ
|d OCLCF
|d OCLCO
|d OCLCQ
|d AGLDB
|d WY@
|d LUE
|d OCLCQ
|d D6H
|d OCLCQ
|d VNS
|d VTS
|d VT2
|d OCLCQ
|d WYU
|d S9I
|d STF
|d UKAHL
|d OCLCO
|d OCLCQ
|
| 019 |
|
|
|a 150356735
|a 1055393692
|a 1066419044
|a 1081228613
|
| 020 |
|
|
|a 0789033011
|q (electronic bk.)
|
| 020 |
|
|
|a 9780789033017
|q (electronic bk.)
|
| 020 |
|
|
|a 0789017695
|
| 020 |
|
|
|a 9780789017697
|
| 020 |
|
|
|a 0789017709
|
| 020 |
|
|
|a 9780789017703
|
| 029 |
1 |
|
|a DEBSZ
|b 493061215
|
| 029 |
1 |
|
|a AU@
|b 000065154311
|
| 035 |
|
|
|a (OCoLC)67313665
|z (OCoLC)150356735
|z (OCoLC)1055393692
|z (OCoLC)1066419044
|z (OCoLC)1081228613
|
| 050 |
|
4 |
|a HF5415.135
|b .N957 2003eb
|
| 072 |
|
7 |
|a BUS
|x 094000
|2 bisacsh
|
| 082 |
0 |
4 |
|a 658.8/02
|2 22
|
| 049 |
|
|
|a UAMI
|
| 100 |
1 |
|
|a Nykiel, Ronald A.
|
| 245 |
1 |
0 |
|a Marketing your business :
|b a guide to developing a strategic marketing plan /
|c Ronald A. Nykiel.
|
| 260 |
|
|
|a New York :
|b Best Business Books,
|c ©2003.
|
| 300 |
|
|
|a 1 online resource (xvi, 311 pages) :
|b illustrations
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 347 |
|
|
|a data file
|2 rda
|
| 504 |
|
|
|a Includes bibliographical references (pages 305-306) and index.
|
| 505 |
0 |
|
|a Defining your business strategy -- Assessing focal points -- Selecting strategies -- Advertising -- Public relations -- Promotions -- Merchandising -- Database marketing -- Electronic marketing -- Packaging -- Branding -- Pricing -- Sales -- Customer service -- Crisis management -- Marketing and the law -- Marketing budget -- The strategic marketing plan -- The complete marketing audit.
|
| 588 |
0 |
|
|a Print version record.
|
| 590 |
|
|
|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
|
| 650 |
|
0 |
|a Marketing
|x Decision making.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 650 |
|
0 |
|a Marketing
|x Planning.
|
| 650 |
|
6 |
|a Marketing
|x Gestion.
|
| 650 |
|
6 |
|a Marketing
|x Planification.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Green Business.
|2 bisacsh
|
| 650 |
|
7 |
|a Marketing
|x Decision making.
|2 fast
|0 (OCoLC)fst01010188
|
| 650 |
|
7 |
|a Marketing
|x Management.
|2 fast
|0 (OCoLC)fst01010209
|
| 650 |
|
7 |
|a Marketing
|x Planning.
|2 fast
|0 (OCoLC)fst01010240
|
| 650 |
1 |
7 |
|a Marketing.
|2 gtt
|
| 650 |
1 |
7 |
|a Strategische planning.
|2 gtt
|
| 776 |
0 |
8 |
|i Print version:
|a Nykiel, Ronald A.
|t Marketing your business.
|d New York : Best Business Books, ©2003
|z 0789017695
|z 0789017709
|w (DLC) 2002071137
|w (OCoLC)49821526
|
| 856 |
4 |
0 |
|u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=152325
|z Texto completo
|
| 938 |
|
|
|a Askews and Holts Library Services
|b ASKH
|n AH25736635
|
| 938 |
|
|
|a Askews and Holts Library Services
|b ASKH
|n AH25736643
|
| 938 |
|
|
|a EBSCOhost
|b EBSC
|n 152325
|
| 938 |
|
|
|a YBP Library Services
|b YANK
|n 2416226
|
| 938 |
|
|
|a YBP Library Services
|b YANK
|n 11324302
|
| 938 |
|
|
|a YBP Library Services
|b YANK
|n 11347563
|
| 994 |
|
|
|a 92
|b IZTAP
|
