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The consumer-- or else! : consumer-centric business paradigms /
?The customer is the only one who can fire all of us.? -Sam Walton Doing business in today's economy and surviving requires a new paradigm. Who are at the center of this new approach to doing business? CONSUMERS. Historically, power struggles have raged between suppliers and distributors. Recen...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
International Business Press,
©2004.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | ?The customer is the only one who can fire all of us.? -Sam Walton Doing business in today's economy and surviving requires a new paradigm. Who are at the center of this new approach to doing business? CONSUMERS. Historically, power struggles have raged between suppliers and distributors. Recently, both parties awakened to the fact that neither of them has the ultimate power ... it now resides solely with the consumer. This valuable book describes what demassification of the consumer market means and will show you how?and why?businesses must adapt to succeed. H. |
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| Descripción Física: | 1 online resource (xix, 169 pages) : illustrations (some color) |
| Bibliografía: | Includes bibliographical references (pages 155-161) and index. |
| ISBN: | 0789033070 9780789033079 9780203862506 0203862503 9781135185756 1135185751 9781135185794 1135185794 9781135185800 1135185808 9786612639869 6612639865 1282639862 9781282639867 |