Going places with youth outreach : smart marketing strategies for your library /

Mostrar otras versiones (1)

Corporations know that marketing to kids is big business--with children influencing more than 500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take mar...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Pfeil, Angela B.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : American Library Association, 2005.
Temas:
Children's libraries > United States > Marketing.
Library outreach programs > United States.
Library extension > United States.
Bibliothèques pour enfants > États-Unis > Marketing.
Bibliothèques > Extension > États-Unis.
Bibliothèques > Programmes d'animation extérieure > États-Unis.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Library outreach programs
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • What is marketing?
  • Marketing materials
  • Outreach is marketing
  • Online outreach
  • Selling your service
  • Preparing for the presentation
  • Tracking outreach
  • Successful library youth outreach programs
  • Putting it all together.

Ejemplares similares