Creating the customer-driven library : building on the bookstore model /

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Aiming to help libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores focus on the customer, and libraries need to take a page from their book.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Woodward, Jeannette A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : American Library Association, 2005.
Temas:
Public services (Libraries)
Libraries > Space utilization > Social aspects.
Libraries > Marketing.
Libraries > Public relations.
Bibliothèques > Services aux usagers.
Bibliothèques (Édifices) > Utilisation de l'espace > Aspect social.
Bibliothèques > Marketing.
Bibliothèques > Relations publiques.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Bibliotheken.
Klantgerichtheid.
Openbare ruimte.
Public relations.
Marketing.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Why bookstores are so appealing
  • Comparing libraries and bookstores
  • Focusing on the bottom line
  • Valuing customer service
  • Identifying customer needs
  • When the system crashes: using technology to enhance not defeat the library
  • One library, one goal: establishing clear priorities
  • What's all this about ambience?
  • The art of display
  • Finding their way: the importance of signage
  • Marketing our wares
  • Creating promotional materials
  • Serving the library's e-patrons
  • Generating publicity for the library
  • Food and drink in the library
  • Finding the time and the money.

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