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Creating the customer-driven library : building on the bookstore model /
Aiming to help libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores focus on the customer, and libraries need to take a page from their book.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chicago :
American Library Association,
2005.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Woodward, Jeannette A. | |
| 245 | 1 | 0 | |a Creating the customer-driven library : |b building on the bookstore model / |c Jeannette Woodward. |
| 260 | |a Chicago : |b American Library Association, |c 2005. | ||
| 300 | |a 1 online resource (xviii, 234 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Why bookstores are so appealing -- Comparing libraries and bookstores -- Focusing on the bottom line -- Valuing customer service -- Identifying customer needs -- When the system crashes: using technology to enhance not defeat the library -- One library, one goal: establishing clear priorities -- What's all this about ambience? -- The art of display -- Finding their way: the importance of signage -- Marketing our wares -- Creating promotional materials -- Serving the library's e-patrons -- Generating publicity for the library -- Food and drink in the library -- Finding the time and the money. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Aiming to help libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores focus on the customer, and libraries need to take a page from their book. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Public services (Libraries) | |
| 650 | 0 | |a Libraries |x Space utilization |x Social aspects. | |
| 650 | 0 | |a Libraries |x Marketing. | |
| 650 | 0 | |a Libraries |x Public relations. | |
| 650 | 6 | |a Bibliothèques |x Services aux usagers. | |
| 650 | 6 | |a Bibliothèques (Édifices) |x Utilisation de l'espace |x Aspect social. | |
| 650 | 6 | |a Bibliothèques |x Marketing. | |
| 650 | 6 | |a Bibliothèques |x Relations publiques. | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Library & Information Science |x General. |2 bisacsh | |
| 650 | 7 | |a Libraries |x Marketing. |2 fast |0 (OCoLC)fst00997415 | |
| 650 | 7 | |a Libraries |x Public relations. |2 fast |0 (OCoLC)fst00997423 | |
| 650 | 7 | |a Public services (Libraries) |2 fast |0 (OCoLC)fst01083042 | |
| 650 | 1 | 7 | |a Bibliotheken. |2 gtt |
| 650 | 1 | 7 | |a Klantgerichtheid. |2 gtt |
| 650 | 1 | 7 | |a Openbare ruimte. |2 gtt |
| 650 | 1 | 7 | |a Public relations. |2 gtt |
| 650 | 1 | 7 | |a Marketing. |2 gtt |
| 776 | 0 | 8 | |i Print version: |a Woodward, Jeannette A. |t Creating the customer-driven library. |d Chicago : American Library Association, 2005 |z 0838908888 |w (DLC) 2004018840 |w (OCoLC)56319857 |
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