Blueprint for your library marketing plan : a guide to help you survive and thrive /

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Reproducible forms and worksheets, quick start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fisher, Patricia H. (Patricia Holts)
Otros Autores: Pride, Marseille M. (Marseille Miles), Miller, Ellen G.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : American Library Association, 2006.
Temas:
Libraries > United States > Marketing.
Libraries > Public relations > United States.
Library planning > United States.
Strategic planning > United States.
Bibliothèques > États-Unis > Marketing.
Bibliothèques > Relations publiques > États-Unis.
Bibliothèques > Planification > États-Unis.
Planification stratégique > États-Unis.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Libraries > Marketing
Libraries > Public relations
Library planning
Strategic planning
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Figures; Preface; Acknowledgments; 1
  • Strategic Plans; 2
  • Mining Data; 3
  • Developing the Marketing Plan; 4
  • Marketing Plan Introduction; 5
  • Target Markets; 6
  • Assessing the Current Marketing Situation; 7
  • Setting Goals and Objectives with Supporting Strategies; 8
  • Promotion; 9
  • Implementing Your Strategies; 10
  • Closing Thoughts; Marketing Plan Worksheets; Index.

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