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Blueprint for your library marketing plan : a guide to help you survive and thrive /
Reproducible forms and worksheets, quick start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chicago :
American Library Association,
2006.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Fisher, Patricia H. |q (Patricia Holts) | |
| 245 | 1 | 0 | |a Blueprint for your library marketing plan : |b a guide to help you survive and thrive / |c Patricia H. Fisher, Marseille M. Pride ; with assistance from Ellen G. Miller. |
| 260 | |a Chicago : |b American Library Association, |c 2006. | ||
| 300 | |a 1 online resource (152 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Figures; Preface; Acknowledgments; 1 -- Strategic Plans; 2 -- Mining Data; 3 -- Developing the Marketing Plan; 4 -- Marketing Plan Introduction; 5 -- Target Markets; 6 -- Assessing the Current Marketing Situation; 7 -- Setting Goals and Objectives with Supporting Strategies; 8 -- Promotion; 9 -- Implementing Your Strategies; 10 -- Closing Thoughts; Marketing Plan Worksheets; Index. | |
| 520 | |a Reproducible forms and worksheets, quick start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Libraries |z United States |x Marketing. | |
| 650 | 0 | |a Libraries |x Public relations |z United States. | |
| 650 | 0 | |a Library planning |z United States. | |
| 650 | 0 | |a Strategic planning |z United States. | |
| 650 | 6 | |a Bibliothèques |z États-Unis |x Marketing. | |
| 650 | 6 | |a Bibliothèques |x Relations publiques |z États-Unis. | |
| 650 | 6 | |a Bibliothèques |x Planification |z États-Unis. | |
| 650 | 6 | |a Planification stratégique |z États-Unis. | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Library & Information Science |x General. |2 bisacsh | |
| 650 | 7 | |a Libraries |x Marketing |2 fast | |
| 650 | 7 | |a Libraries |x Public relations |2 fast | |
| 650 | 7 | |a Library planning |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 651 | 7 | |a United States |2 fast | |
| 700 | 1 | |a Pride, Marseille M. |q (Marseille Miles) | |
| 700 | 1 | |a Miller, Ellen G. | |
| 776 | 0 | 8 | |i Print version: |a Fisher, Patricia H. (Patricia Holts). |t Blueprint for your library marketing plan. |d Chicago : American Library Association, 2006 |z 0838909094 |w (DLC) 2005015016 |w (OCoLC)60500345 |
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