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Campaigning online : the Internet in U.S. elections /

A portrait of the role of campaign websites in American elections. How do candidates use the Internet to gain or reinforce voter support? Are voters influenced by what they see on candidate's websites? Do they learn anything? Are their votes influenced? The authors answer these questions using...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bimber, Bruce A. (Bruce Allen), 1961-
Otros Autores: Davis, Richard, 1955-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford ; New York : Oxford University Press, 2003.
Colección:OUP E-Books.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The question : reinforcement or renewal?
  • The evolution of candidate communication
  • Candidate approaches to election Web sites
  • The audiences for election Web sites
  • Consequences of election Web sites
  • Reinforcement.