Buyways : billboards, automobiles, and the American landscape /

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Annotation

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gudis, Catherine
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Routledge, 2004.
Colección:Cultural spaces series.
Temas:
1900-1999
Advertising, Outdoor > United States > History > 20th century.
Billboards > United States > History > 20th century.
Consumption (Economics) > United States > History > 20th century.
Automobile travel > United States > History > 20th century.
Publicité extérieure > États-Unis > Histoire > 20e siècle.
Panneaux d'affichage > États-Unis > Histoire > 20e siècle.
Société de consommation > États-Unis > Histoire > 20e siècle.
Voyages en automobile > États-Unis > Histoire > 20e siècle.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising, Outdoor
Automobile travel
Billboards
Consumption (Economics)
United States
Electronic books.
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Before the car
  • Producing a landscape of signs
  • A nation on wheels
  • The culture of mobility
  • Producing mobile audiences and corridors of consumption
  • The aesthetics of speed and the powers of "picturization"
  • Modern art and advertising
  • Distributing traffic and trade: decentralization and the birth of the strip
  • Visualizing distribution
  • The consolidation and growth of national advertising
  • Traffic and trade: "buying power in motion"
  • An architecture of mobility
  • The strip
  • "The billboard war": scenic sisters and the business of highway beautification
  • "The billboard war"
  • When separate spheres collide
  • The pastoral view
  • "Billboard barons"
  • Zoning and the road to federal legislation
  • Losers and winners
  • Conclusion: the road ahead.

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