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Advertising : a cultural economy /
With reference to cultural and economic life McFall argues that analysis has so far failed to engage with the production and consumption of adverts, and that a re-think of our understanding of advertising is long overdue. This text offers an understanding of the historical and material practices of...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
SAGE,
2004.
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| Colección: | Culture, representation, and identities.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | With reference to cultural and economic life McFall argues that analysis has so far failed to engage with the production and consumption of adverts, and that a re-think of our understanding of advertising is long overdue. This text offers an understanding of the historical and material practices of the industry. |
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| Descripción Física: | 1 online resource (viii, 208 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781412932899 1412932890 9781446215418 1446215415 1280368705 9781280368707 9786610368709 6610368708 |