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Selling skills for professionals /

Presents a report, which guides professionals through the fundamental knowledge and skills needed for effective selling.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Tasso, Kim
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Thorogood, Ã2000.
Colección:Thorogood professional insights.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • About the author; Preface; Chapter 1: Introduction; Chapter 2: Research results; Chapter 3: What is selling?; Chapter 4: Adopting the buyer's point of view: An introduction to buyer behaviour and relevant psychology; Chapter 5: Selling frameworks and models; Chapter 6: Selling skills; Chapter 7: Competitive tendering; Chapter 8: Account management; Chapter 9: Company wide issues on selling; Appendix 1: Sales jargon buster; Appendix 2: Useful sales related books; Appendix 3: Self-appraisal of service performance; Appendix 4: Internal service review questionnaire and example questions.