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Lobbying and the media : working with politicians and journalists /

Annotation Lobbying is an art form, rather than a science, so there is inevitably an element of judgement in what line to take. The best lobbying is always based on accurate, up-to-date information and on a well-argued case, founded on credible evidence, and delivered to the right audiences in the r...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Burrell, Michael
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Thorogood, ©2001.
Colección:Thorogood professional insights.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Annotation Lobbying is an art form, rather than a science, so there is inevitably an element of judgement in what line to take. The best lobbying is always based on accurate, up-to-date information and on a well-argued case, founded on credible evidence, and delivered to the right audiences in the right tone of voice at the right time. Sounds simple, but it isn't. This new Special Report shows you how.
Notas:"A specially commissioned report"--Cover
"A Thorogood report."
Descripción Física:1 online resource
ISBN:1423721373
9781423721376
1280233257
9781280233258
9781854182401
1854182404
9786610233250
661023325X