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Design management case studies /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge,
2002.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Jerrard, Bob, |e author. | |
| 245 | 1 | 0 | |a Design management case studies / |c Robert Jerrard, David Hands, and Jack Ingram. |
| 260 | |a London ; |a New York : |b Routledge, |c 2002. | ||
| 300 | |a 1 online resource (xiv, 234 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 347 | |a data file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | 0 | |t Chapter Introduction -- |t part Part I Notes on the nature of Design Management -- |t chapter Introduction to the case studies -- |t chapter Case study 1 Electrolux -- |t The management of complexity in a large organization / |r Bob Jerrard -- |t part Part II Research methodologies for postgraduate studies in Design Management -- |t chapter Design Management audits -- |t chapter Case study 2 Managing and marketing creativity -- |t Perspectives on design consultancy and architectural practice -- |t chapter Case study 3 The effectiveness of Design Management communication in British Telecom -- |t chapter Case study 4 Design Management potential at David Clarke Associates -- |t chapter Case study 5 Branding in the fashion industry -- |t Charlie Allen Menswear -- |t chapter Case study 6 Managing design at Skopos. |
| 520 | 8 | |a Annotation |b Through international cases, this invaluable book provides a unique and timely contribution to the knowledge of product and service innovation, giving useful insights into the way design can be used as a strategic business tool. | |
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Industrial design |x Management. | |
| 650 | 6 | |a Design |x Gestion. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Development |x Business Development. |2 bisacsh | |
| 650 | 7 | |a Industrial design |x Management |2 fast | |
| 655 | 0 | |a Electronic books. | |
| 655 | 7 | |a Case studies |2 fast | |
| 700 | 1 | |a Hands, David, |c Ph. D., |e author. | |
| 700 | 1 | |a Ingram, Jack, |d 1959- |e author. | |
| 776 | 0 | 8 | |i Print version: |a Jerrard, Bob. |t Design management case studies. |d London ; New York : Routledge, 2002 |z 041523378X |z 0415233798 |w (DLC) 2001058966 |w (OCoLC)48588528 |
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