Leisure marketing : a global perspective /

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Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Horner, Susan
Otros Autores: Swarbrooke, John
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford : Elsevier Butterworth-Heinemann, 2005.
Temas:
Leisure industry > Marketing.
Loisirs > Industrie > Marketing.
CRAFTS & HOBBIES > General.
Performing Arts.
Leisure industry > Marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Part one: Introduction
  • What is leisure?; What is marketing?; Part two: Leisure and marketing concepts
  • The market; The business environment; Strategic marketing planning; Part three: Leisure and the marketing mix
  • Product; Price; Place: Promotion; Part four: Key marketing issues in the different sectors of leisure; Part five: Topical issues in leisure marketing; Globalisation and leisure marketing; Market research in leisure; Ethical challenges in leisure marketing; Part six: Case studies; Part seven: The future of leisure marketing.

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