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The regional multinationals : MNEs and "global" strategic management /
Alan M. Rugman explores alternatives to the popular model of increasingly globalized business, and explores the widespread evidence of regionalised business practice among the world's top 500 companies. Detailed case studies and real-life examples flesh out the theory and practice of regionalis...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge, UK ; New York :
Cambridge University Press,
2005.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Rugman, Alan M. | |
| 245 | 1 | 4 | |a The regional multinationals : |b MNEs and "global" strategic management / |c Alan M. Rugman. |
| 260 | |a Cambridge, UK ; |a New York : |b Cambridge University Press, |c 2005. | ||
| 300 | |a 1 online resource (xii, 276 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 504 | |a Includes bibliographical references (pages 257-269) and indexes. | ||
| 505 | 0 | |a Introduction -- Regional multinationals: the data -- Two regional strategy frameworks -- Regional and global strategies of multinational enterprises -- Retail multinationals and globalization -- Banking multinationals -- Pharmaceutical and chemical multinationals -- Automobile multinationals -- Profiles of leading multinational enterprises -- Analysis of the regional and global strategies of large firms -- Regional multinationals and government policy -- Regional multinationals: the new research agenda. | |
| 520 | |a Alan M. Rugman explores alternatives to the popular model of increasingly globalized business, and explores the widespread evidence of regionalised business practice among the world's top 500 companies. Detailed case studies and real-life examples flesh out the theory and practice of regionalisation in multinationals. | ||
| 546 | |a English. | ||
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| 650 | 0 | |a International business enterprises. | |
| 650 | 6 | |a Entreprises multinationales. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x General. |2 bisacsh | |
| 650 | 7 | |a International business enterprises |2 fast | |
| 650 | 7 | |a Multinationales Unternehmen |2 gnd | |
| 776 | 0 | 8 | |i Print version: |a Rugman, Alan M. |t Regional multinationals. |d Cambridge, UK ; New York : Cambridge University Press, 2005 |z 0521842654 |z 0521603617 |w (DLC) 2004052681 |w (OCoLC)55657443 |
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