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The regional multinationals : MNEs and "global" strategic management /
Alan M. Rugman explores alternatives to the popular model of increasingly globalized business, and explores the widespread evidence of regionalised business practice among the world's top 500 companies. Detailed case studies and real-life examples flesh out the theory and practice of regionalis...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge, UK ; New York :
Cambridge University Press,
2005.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Alan M. Rugman explores alternatives to the popular model of increasingly globalized business, and explores the widespread evidence of regionalised business practice among the world's top 500 companies. Detailed case studies and real-life examples flesh out the theory and practice of regionalisation in multinationals. |
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| Descripción Física: | 1 online resource (xii, 276 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 257-269) and indexes. |
| ISBN: | 9780511614071 0511614071 0521842654 9780521842655 0521603617 9780521603614 0511080581 9780511080586 0511079826 9780511079825 1280163259 9781280163258 1107140439 9781107140431 0511121865 9780511121869 0511206615 9780511206610 0511297807 9780511297809 |