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|a UAMI
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|a Thomas, Richard K.,
|d 1944-
|
| 245 |
1 |
0 |
|a Marketing health services /
|c Richard K. Thomas.
|
| 260 |
|
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|a Chicago :
|b Health Administration Press ;
|a Arlington, VA :
|b AUPHA Press,
|c ©2005.
|
| 300 |
|
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|a 1 online resource (xvi, 469 pages)
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
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| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Healthcare marketing: history and concepts -- Understanding healthcare markets -- Healthcare marketing techniques -- Managing and supporting the marketing effort -- The future of healthcare marketing -- Glossary -- Index.
|
| 588 |
0 |
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|a Print version record.
|
| 546 |
|
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|a English.
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| 590 |
|
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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| 650 |
|
0 |
|a Medical care
|x Marketing.
|
| 650 |
1 |
2 |
|a Marketing of Health Services
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| 650 |
2 |
2 |
|a Health Services Administration
|x economics
|
| 650 |
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| 650 |
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| 650 |
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|a Medical care
|x Marketing
|2 fast
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|i Print version:
|a Thomas, Richard K., 1944-
|t Marketing health services.
|d Chicago : Health Administration Press ; Arlington, VA : AUPHA Press, ©2005
|z 1567932347
|w (DLC) 2004059652
|w (OCoLC)56662011
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