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The Qualcomm equation : how a fledgling Telecom company forged a new path to big profits and market dominance /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM, American Management Association,
©2005.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Mock, Dave. | |
| 245 | 1 | 4 | |a The Qualcomm equation : |b how a fledgling Telecom company forged a new path to big profits and market dominance / |c Dave Mock. |
| 260 | |a New York : |b AMACOM, American Management Association, |c ©2005. | ||
| 300 | |a 1 online resource (xx, 266 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 504 | |a Includes bibliographical references (pages 251-258) and index. | ||
| 505 | 0 | |a Ecstasy, pianos, torpedoes : the beginnings, World War II to the mid-1960s -- From Linkabit to Qualcomm : starts and encores, mid-1960s to late 1980s -- Start of the cellular boom : the need for new commercial applications, 1980s -- Cellular goes digital : second-generation stirrings, late 1980s -- Disrupting the cellular status quo : Qualcomm goes to bat, 1989 -- Spreading the CDMA message : turning points, late 1989 -- New technology never sells itself : winning acceptance one demo at a time, 1989-1991 -- Creating a common interface : devising and testing, 1990-1991 -- Becoming a wireless standard : going the extra mile to acceptance, 1992-1993 -- Marketing in tandem with technology : building partnerships, 1993-1994 -- Wireless holy wars: trials by fire, 1994-1995 -- Make or break in personal communications services : the tide turns at last, 1995 -- Defining the core business : equipment manufacturer or technology developer? -- Developing an intellectual property business : establishing a firm foundation -- Fitting into the value chain : disseminating proprietary technology -- Tax collector or vital partner? Disseminating and protecting essential IP -- Breaking through bureaucratic barriers : regulatory politics and practices at home and abroad -- Creating the future of wireless : working toward a smooth transition to 3G -- Stacking the deck with the best talent : building internal and external teams of innovators -- Remaining a technology leader : positioning for 3G and beyond. | |
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a Annotation |b The astounding story of how an unknown company made an entire industry adopt a new technology, and then leveraged it for success. The Qualcomm Equation provides readers with a fascinating inside look at how a small company stormed the burgeoning wireless industry and grew into a global multibillion-dollar powerhouse in less than a decade. This book examines how Qualcomm became so successful, chronicling the early history of the company, then provides an in-depth analysis of Qualcomm?s business model. Through this eye-opening, real-life case study, readers will learn:* how the company pioneered and commercialized a new technology in record time ... and made it an industry standard* how Qualcomm?s revolutionary business model relied on licensing this technology * key business strategies that enabled Qualcomm to leapfrog the competition* how companies can encourage and use innovation to dominate their marketsIn addition to describing the development of the wireless industry over the last few decades, The Qualcomm Equation is a riveting look at a one-of-a-kind company. | |
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 610 | 2 | 0 | |a QUALCOMM Inc. |
| 610 | 2 | 7 | |a QUALCOMM Inc. |2 fast |0 (OCoLC)fst00681442 |
| 650 | 0 | |a Telecommunication. | |
| 650 | 0 | |a Wireless communication systems. | |
| 650 | 0 | |a Spread spectrum communications. | |
| 650 | 0 | |a Code division multiple access. | |
| 650 | 2 | |a Telecommunications | |
| 650 | 6 | |a Télécommunications. | |
| 650 | 6 | |a Transmission sans fil. | |
| 650 | 6 | |a Communications par étalement du spectre. | |
| 650 | 6 | |a Accès multiple par différence de code. | |
| 650 | 7 | |a telecommunications. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Infrastructure. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Corporate & Business History. |2 bisacsh | |
| 650 | 7 | |a Code division multiple access. |2 fast |0 (OCoLC)fst00866205 | |
| 650 | 7 | |a Spread spectrum communications. |2 fast |0 (OCoLC)fst01130899 | |
| 650 | 7 | |a Telecommunication. |2 fast |0 (OCoLC)fst01145830 | |
| 650 | 7 | |a Wireless communication systems. |2 fast |0 (OCoLC)fst01176209 | |
| 776 | 0 | 8 | |i Print version: |a Mock, Dave. |t Qualcomm equation. |d New York : AMACOM, American Management Association, ©2005 |z 0814408184 |w (DLC) 2004022296 |w (OCoLC)56752737 |
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