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Successful proposal strategies for small businesses : using knowledge management to win government, private-sector, and international contracts /

"Newly expanded and thoroughly revised to reflect and meet the demands of a high-velocity global business environment, the fourth edition of this popular book and its companion CD-ROM help small and midsized businesses as well as nonprofit organizations and public-sector agencies to achieve eff...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Frey, Robert S.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boston : Artech House, ©2005.
Edición:4th ed.
Colección:Artech House technology management and professional development library.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Ch. 1. Competitive proposals and small business
  • Ch. 2. Strategic partnering and subcontracting opportunities
  • Ch. 3. Marketing to and with your clients
  • Ch. 4. Requests for proposals
  • Ch. 5. Private-sector solicitation requests
  • Ch. 6. The federal acquisition process : emerging directions
  • Ch. 7. The proposal life cycle
  • Ch. 8. Major proposal components
  • Ch. 9. Acquisition/capture and proposal team activities
  • Ch. 10. The role of the proposal manager
  • Ch. 11. Pursuing international business and structuring international proposals
  • Ch. 12. Proposal production and publication
  • Ch. 13. Human and organizational dynamics of the proposal process
  • Ch. 14. Controlling bid and proposal costs
  • Ch. 15. Tried-and-true proposal writing and editing techniques
  • Ch. 16. Packaging and managing proposal information and knowledge effectively
  • Ch. 17. Leveraging business complexity in a knowledge-based economy
  • Ch. 18. Planning and producing SF330 responses for architect-engineer services
  • Epilogue : thinking to win small-business competitive proposals
  • App. A. Sample proposal kickoff package
  • App. B. Template to capture important resume information
  • App. C. Marketing information and intelligence sources : federal, international, and private sector.