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Sport, culture and advertising : identities, commodities and the politics of representation /
Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge,
2005.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction : the contemporary landscape of sport advertising / Steven J. Jackson, David L. Andrews and Jay Scherer
- 1. Model behavior? : sporting feminism and consumer culture / Mary G. McDonald
- 2. "Knowing" the hero : the female athlete and myth at work in Nike advertising / Debra A. Capon and Michelle T. Helstein
- 3. Women's sports in Nike's America : body politics and the corporo-empowerment of "everyday athletes" / Michaela D. Giardina and Jennifer L. Metz
- 4. Enlightened racism and celebrity feminism in contemporary sports advertising discourse / Jim McKay
- 5. Race, representation, and the promotional culture of the NBA : the Canadian case / Brian Wilson
- 6. Sport, sexuality and representation in advertising : the political economy of the pink dollar / Robyn Jones and Roger Leblanc
- 7. Fitting images : advertising, sport and disability / Margaret Duncan and Alan Aycock
- 8. Close encounters of another kind : nationalism, media representations and advertising in New Zealand rugby / Nick Perry
- 9. Global gaming : cultural Toyotism, transnational corporatism and sport / David L. Andrews and Michael Silk
- 10. "I'm afraid of Americans"? : New Zealand's cultural resistance to violence in "globally" produced sports advertising / Andrew Grainger and Steven Jackson
- 11. Cursed or carefree? : menstrual product advertising and the sportswoman / Annemarie Jutel
- 12. Generational marketing : fitness, health and lifestyle formations / Jeremy W. Howell
- 13. Staging identity through consumption : exploring the social uses of sporting goods / Fabien Ohl.