Cargando…
Sport, culture and advertising : identities, commodities and the politics of representation /
Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge,
2005.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocm57235221 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu|||unuuu | ||
| 008 | 041215s2005 nyu ob 001 0 eng d | ||
| 040 | |a N$T |b eng |e pn |c N$T |d OCLCQ |d YDXCP |d OCLCQ |d OCLCG |d ZID |d OCLCQ |d OCLCO |d OCLCQ |d OCLCF |d OCLCQ |d MT4IT |d QE2 |d IDEBK |d MERUC |d OCLCQ |d COCUF |d PIFBR |d OTZ |d LOA |d AGLDB |d OCLCQ |d UAB |d WY@ |d K6U |d U3W |d LUE |d D6H |d RCC |d CN8ML |d STF |d WRM |d VNS |d OCLCQ |d VTS |d CEF |d VT2 |d OCLCQ |d TOF |d OCLCQ |d FVL |d WYU |d TYFRS |d G3B |d LEAUB |d CNTRU |d UKAHL |d OL$ |d OCLCQ |d HS0 |d VLY |d OCLCO |d OCLCQ |d INARC |d SFB |d OCLCQ |d OCLCO | ||
| 016 | 7 | |z 012958916 |2 Uk | |
| 019 | |a 144549242 |a 252940503 |a 456015382 |a 756861326 |a 1162226049 | ||
| 020 | |a 0203462009 |q (electronic bk.) | ||
| 020 | |a 9780203462003 |q (electronic bk.) | ||
| 020 | |a 9780415339919 | ||
| 020 | |a 041533991X | ||
| 020 | |a 9780415339926 | ||
| 020 | |a 0415339928 | ||
| 020 | |a 1134298803 | ||
| 020 | |a 9781134298808 | ||
| 020 | |a 1280096098 | ||
| 020 | |a 9781280096099 | ||
| 020 | |z 0415339928 |q (Paper) | ||
| 020 | |z 041533991X | ||
| 029 | 1 | |a AU@ |b 000043576428 | |
| 029 | 1 | |a AU@ |b 000059226800 | |
| 029 | 1 | |a AU@ |b 000065150933 | |
| 029 | 1 | |a DEBSZ |b 49305328X | |
| 035 | |a (OCoLC)57235221 |z (OCoLC)144549242 |z (OCoLC)252940503 |z (OCoLC)456015382 |z (OCoLC)756861326 |z (OCoLC)1162226049 | ||
| 050 | 4 | |a GV706.5 |b .S697 2005eb | |
| 072 | 7 | |a SPO |x 066000 |2 bisacsh | |
| 082 | 0 | 4 | |a 306.4/83 |2 22 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Sport, culture and advertising : |b identities, commodities and the politics of representation / |c [edited by] Steven J. Jackson and David L. Andrews. |
| 260 | |a New York : |b Routledge, |c 2005. | ||
| 300 | |a 1 online resource (1 volume) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction : the contemporary landscape of sport advertising / Steven J. Jackson, David L. Andrews and Jay Scherer -- 1. Model behavior? : sporting feminism and consumer culture / Mary G. McDonald -- 2. "Knowing" the hero : the female athlete and myth at work in Nike advertising / Debra A. Capon and Michelle T. Helstein -- 3. Women's sports in Nike's America : body politics and the corporo-empowerment of "everyday athletes" / Michaela D. Giardina and Jennifer L. Metz -- 4. Enlightened racism and celebrity feminism in contemporary sports advertising discourse / Jim McKay -- 5. Race, representation, and the promotional culture of the NBA : the Canadian case / Brian Wilson -- 6. Sport, sexuality and representation in advertising : the political economy of the pink dollar / Robyn Jones and Roger Leblanc -- 7. Fitting images : advertising, sport and disability / Margaret Duncan and Alan Aycock -- 8. Close encounters of another kind : nationalism, media representations and advertising in New Zealand rugby / Nick Perry -- 9. Global gaming : cultural Toyotism, transnational corporatism and sport / David L. Andrews and Michael Silk -- 10. "I'm afraid of Americans"? : New Zealand's cultural resistance to violence in "globally" produced sports advertising / Andrew Grainger and Steven Jackson -- 11. Cursed or carefree? : menstrual product advertising and the sportswoman / Annemarie Jutel -- 12. Generational marketing : fitness, health and lifestyle formations / Jeremy W. Howell -- 13. Staging identity through consumption : exploring the social uses of sporting goods / Fabien Ohl. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Sports |x Social aspects. | |
| 650 | 0 | |a Advertising |x Social aspects. | |
| 650 | 6 | |a Sports |x Aspect social. | |
| 650 | 6 | |a Publicité |x Aspect social. | |
| 650 | 7 | |a SPORTS & RECREATION |x Sociology of Sports. |2 bisacsh | |
| 650 | 7 | |a Advertising |x Social aspects |2 fast | |
| 650 | 7 | |a Sports |x Social aspects |2 fast | |
| 700 | 1 | |a Jackson, Steven J., |d 1958- | |
| 700 | 1 | |a Andrews, David L., |d 1962- | |
| 776 | 0 | 8 | |i Print version: |t Sport, culture and advertising. |d New York : Routledge, 2005 |z 041533991X |z 0415339928 |w (DLC) 2004050753 |w (OCoLC)55286463 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=116708 |z Texto completo |
| 938 | |a Internet Archive |b INAR |n sportcultureadve0000unse | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n BDZ0007028200 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH24528688 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH24528689 | ||
| 938 | |a EBSCOhost |b EBSC |n 116708 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 9609 | ||
| 938 | |a Taylor & Francis |b TAFR |n 9780203462003 | ||
| 938 | |a YBP Library Services |b YANK |n 2286102 | ||
| 994 | |a 92 |b IZTAP | ||