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Sport, culture and advertising : identities, commodities and the politics of representation /
Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge,
2005.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of. |
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| Descripción Física: | 1 online resource (1 volume) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 0203462009 9780203462003 9780415339919 041533991X 9780415339926 0415339928 1134298803 9781134298808 1280096098 9781280096099 |