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Gender and candidate communication : videoStyle, webStyle, newsStyle /
A poll as recently as 2000 revealed that one third of the population thinks 'there are general characteristics about women that make them less qualified to serve as president'. As the public and the media rely on long-held stereotypes, female candidates must focus even harder on the way th...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge,
2004.
|
| Colección: | Gender politics, global issues.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Part I Women, Communication, and Politics
- chapter 1 Women, Communication, and Politics: An Introduction
- chapter 2 VideoStyle, WebStyle, and NewsStyle: A Framework for Gendered Analysis
- part Part II Campaign Advertising: Gendered Messages, Gendered Reactions
- chapter 3 VideoStyle: Communication Messages through Campaign Advertising
- chapter 4 The Interaction of Electoral Status, Political Party, and VideoStyle
- chapter 5 VideoStyles in the 2002 Kansas Governor's Race: A Case Study
- chapter 6 Voter Reactions to Candidate VideoStyle
- part Part III Candidate Web Sites: Gendered Messages, Reactions
- chapter 7 WebStyle: Communication Messages through Candidates' Web Sites
- chapter 8 WebStyles in a North Carolina U.S. Senate Race and a Montana Gubernatorial Race: A Case Study
- chapter 9 Voter Reactions to Candidate WebStyle
- part Part IV Media Coverage of Candidates: Gendered Messages, Gendered Reactions
- chapter 10 NewsStyle: Media Coverage of Candidate Presentation
- chapter 11 NewsStyles in the 2000 New York U.S. Senate Campaign: A Case Study
- chapter 12 Gendered Reactions to Media Coverage
- part Part V Gender and Political Communication in Future Campaigns
- chapter 13 Gendered Political Campaign Communication: Implications for the Future.