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Customer-centered telecommunications services marketing /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Boston :
Artech House,
2004.
|
| Colección: | Artech House telecommunications library.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Strouse, Karen G. | |
| 245 | 1 | 0 | |a Customer-centered telecommunications services marketing / |c Karen G. Strouse. |
| 260 | |a Boston : |b Artech House, |c 2004. | ||
| 300 | |a 1 online resource (xiv, 205 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 347 | |a data file | ||
| 490 | 1 | |a Artech House telecommunications library | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a Annotation |b "Offering a strategy based on customer-centered marketing, this resource helps professionals assess their company's market potential and target desirable segments successfully. Readers gain practical insight in evaluating their present customer base and learn the best ways to adjust their marketing strategies to eliminate unprofitable customers and attract high-value replacements. Moreover, the book helps planners and managers become attuned to customer demand and presents a service portfolio with a high potential for success."--BOOK JACKET. Title Summary field provided by Blackwell North America, Inc. All Rights Reserved | |
| 505 | 0 | |a Customer-Centered Telecommunications Services Marketing; Contents; Preface xiii; Customer-Centered Telecommunications Services Marketing xiii; 1 The State of the Telecommunications Industry 1; 2 The Nature of Telecommunications Competition 15; 3 The Marketing Plan for a Customer-Centered Telecommunications Enterprise 27; 4 Market Research 39; 5 Customer Demand 51; 6 Competitive Intelligence 63; 7 Channel Management 77; 8 Stakeholder Management 91; 9 Market Segmentation 105; 10 Pricing 117; 11 Customer Loyalty, Retention, and Churn 131; 12 The Customer Relationship Management Process 143 | |
| 505 | 8 | |a 13 Branding 15714 Marketing-Based Innovation 171; 15 Customer-Centered Technology Marketing 183; Acronyms 195; About the Author 197; Index 199 | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Telecommunication |x Marketing. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Consumer satisfaction. | |
| 650 | 0 | |a Competition, International. | |
| 650 | 2 | |a Consumer Behavior | |
| 650 | 6 | |a Consommateurs |x Satisfaction. | |
| 650 | 6 | |a Concurrence internationale. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x Media & Communications. |2 bisacsh | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING |x Telecommunications. |2 bisacsh | |
| 650 | 7 | |a Competition, International |2 fast | |
| 650 | 7 | |a Consumer satisfaction |2 fast | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Telecommunication |x Marketing |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Strouse, Karen G. |t Customer-centered telecommunications services marketing. |d Boston : Artech House, 2004 |z 1580538541 |w (DLC) 2004052339 |w (OCoLC)55229161 |
| 830 | 0 | |a Artech House telecommunications library. | |
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