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Advertising to children on TV : content, impact, and regulation /
The growth of TV platforms in terrestrial, satellite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialisation through advertising on media that have not previously been exploited. This book looks to the future in considering how effecti...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Mahwah, N.J. :
Lawrence Erlbaum,
©2005.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- The issues about television advertising to children
- The nature of advertising to children
- Children's early understanding of television advertisements
- Advanced understanding of advertising
- Theoretical approaches to studying children's understanding of advertisements
- Advertising impact : knowledge, attitudes, and values
- Advertising influence : choice and consumption
- The incidental influence of advertising
- Advertising regulation and research
- Concluding comments.