EBay business the smart way : maximize your profits on the web's #1 auction site /

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With over 50 million registered users, eBay is a realm of vast opportunity for individual entrepreneurs. In addition to saving you the thousands of dollars you might normally have spent starting a new business-on such things as marketing, advertising, promotions, and commissions or salaries-launchin...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sinclair, Joseph T.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, American Management Association, ©2004.
Edición:2nd ed.
Temas:
eBay (Firm)
Internet auctions.
Vente aux enchères sur Internet.
BUSINESS & ECONOMICS > Industries > Retailing.
Internet auctions
Acceso en línea:Texto completo
Tabla de Contenidos:
  • EBay Business the Smart Way
  • Second Edition
  • eBay Business the Smart Way
  • Maximize Your Profits on the Web's #1 Auction Site
  • Second Edition
  • Joseph T. Sinclair
  • American Management Association
  • New York . Atlanta . Brussels . Chicago . Mexico City . San Francisco
  • Shanghai . Tokyo . Toronto . Washington, D.C.
  • Contents
  • Acknowledgments xvii
  • I. Introducing eBay Business 1
  • 1. Introduction 3
  • Who Should Read This Book? 6
  • eBay's Place 9
  • You're in Business Now 11
  • Customer Service 11
  • Find Your Niche 12
  • Work 12
  • State of Retail 14
  • Call to Action 15.
  • II. Getting Started 23
  • 2. Setting Yourself Up Legally 25
  • Sole Proprietorship 26
  • Partnership 30
  • Corporations 34
  • Hybrid Business Forms 38
  • Virtual Businesses 38
  • And Then You Grow 39
  • Taxation 40
  • Resources 41
  • Conclusion 42
  • 3. Business Details 43
  • Sales Tax License 43
  • Business License 49
  • Regulations 50
  • Employees 50
  • Independent Contractors 51
  • Insurance 55
  • Bank Accounts 56
  • Tax Number 57
  • Merchant Credit Card Account 57
  • Trademarks 58
  • Accounting 58
  • Branding 60
  • Inspiration 67
  • Resources 69
  • 4. Equipment, Supplies, and Space 71.
  • Hardware 72
  • Software 74
  • Internet Access 76
  • Home Router 77
  • Long Distance Service 78
  • Business Machines 79
  • Office Furniture 80
  • Office Supplies 81
  • Office Premises 82
  • Storage, Packing, and Shipping 82
  • Home Office Tax Deduction 83
  • Inexpensive Home Office 84
  • On the Road 86
  • 5. Finding Inventory 89
  • Basics 90
  • The List 92
  • Go for It! 126
  • 6. Borrowing Money 127
  • Business Plan 128
  • Savings 130
  • Credit Cards 131
  • Relatives 132
  • Angels 133
  • Banks 133
  • Other Lending Sources 139
  • Lenders for eBay Businesses 142
  • Resources 143.
  • III. Business As Usual 145
  • 7. Selling on eBay 147
  • Types of Auctions 147
  • Listing an Auction 151
  • Taboo Items 159
  • Illicit Practices 164
  • Your Marketplace 164
  • Passive Endeavor 165
  • Text-Box and Banner Advertising on eBay 166
  • Power Sellers 167
  • The Heart of the Matter 167
  • 8. Auction Details 169
  • Advertising 169
  • Placement 182
  • Timing 182
  • Valuation 185
  • Linking 185
  • About Me 185
  • Final Details 186
  • Where the Work Is 188
  • 9. Photography 189
  • Taking Photographs 190
  • Digital Cameras 198
  • Image Services 200
  • 10. Using Image Software 207.
  • The Digital Darkroom 208
  • Image Editing 209
  • File Formats 216
  • Summary 217
  • 11. Pricing 219
  • Prices 220
  • eBay Research 221
  • Online Research 221
  • Analytic Research 224
  • Offline Research 225
  • Appraisers 226
  • Trial and Error 227
  • Selling Strategy 228
  • 12. Special Auctions 231
  • Special Section Auctions 232
  • Separate Auctions 233
  • The Reality 241
  • Non-eBay Marketplaces 242
  • 13. Fulfillment 245
  • Drop Shipping 245
  • Normal Operations 247
  • The Digital Goal 273
  • 14. Receiving Payment 277
  • Merchant Credit Card Account 278.

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