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|a Mortensen, Kurt W.
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|a Maximum influence :
|b the 12 universal laws of power persuasion /
|c Kurt W. Mortensen.
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260 |
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|a New York :
|b American Management Association,
|c ©2004.
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300 |
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|a 1 online resource (ix, 240 pages)
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|a Includes bibliographical references (pages 221-232) and index.
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|a Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Your pre-persuasion checklist : the inside secrets of maximum influence -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Pre-persuasion -- Epilogue.
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588 |
0 |
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|a Print version record.
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520 |
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|a "The most complete work on persuasion and influence I have ever read."--Robert G. Allen, author, "Nothing Down" and "Multiple Streams of Income."
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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650 |
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|a Persuasion (Psychology)
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650 |
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|a Influence (Psychology)
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650 |
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|a Success
|x Psychological aspects.
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650 |
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|a Influence (Psychologie)
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650 |
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|a Succès
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650 |
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7 |
|a SELF-HELP
|x Motivational & Inspirational.
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650 |
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|a Influence (Psychology)
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|0 (OCoLC)fst00972486
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650 |
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|a Persuasion (Psychology)
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|0 (OCoLC)fst01058890
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653 |
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|a Samfundsvidenskab
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|i Print version:
|a Mortensen, Kurt W.
|t Maximum influence.
|d New York : American Management Association, ©2004
|z 0814472583
|w (DLC) 2004000847
|w (OCoLC)54103759
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