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Successful marketing strategy for high-tech firms /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Boston :
Artech House,
2004.
|
| Edición: | 3rd ed. |
| Colección: | Artech House professional development and technology management library.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Viardot, Eric. | |
| 245 | 1 | 0 | |a Successful marketing strategy for high-tech firms / |c Eric Viardot. |
| 250 | |a 3rd ed. | ||
| 260 | |a Boston : |b Artech House, |c 2004. | ||
| 300 | |a 1 online resource (xvi, 304 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
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| 490 | 1 | |a Artech House technology management and professional development library | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a Annotation |b This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive. | |
| 505 | 0 | |a Successful Marketing Strategy for High-Tech Firms; Contents; Introduction xi; Acknowledgments xv; 1. The Meaning of Marketing for High-Tech Firms; 2. Corporate and Marketing Strategies in the High-Tech Industry; 3. Knowing Customers and Markets; 4. Understanding Competitors; 5. Selecting Markets; 6. Product Strategy; 7. Distributing and Selling High-Tech Products; 8. Communication Strategy for High-Tech Products; 9. Pricing High-Tech Products; 10. The Position of Marketing Within High-Tech Companies; Appendix A: Key Success Factors of a Marketing Department in a High-Tech Company. | |
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| 650 | 0 | |a High technology |x Marketing. | |
| 650 | 0 | |a Technological innovations |x Marketing. | |
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| 650 | 7 | |a TECHNOLOGY & ENGINEERING |x Reference. |2 bisacsh | |
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| 650 | 0 | 7 | |a High technology |x Marketing. |2 cct |
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| 650 | 7 | |a Technological innovations |x Marketing. |2 fast |0 (OCoLC)fst01145036 | |
| 776 | 0 | 8 | |i Print version: |a Viardot, Eric. |t Successful marketing strategy for high-tech firms. |b 3rd ed. |d Boston : Artech House, 2004 |z 1580537006 |w (DLC) 2004049434 |w (OCoLC)55019098 |
| 830 | 0 | |a Artech House professional development and technology management library. | |
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