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Desperately seeking the audience /
Ang's ethnographic perspective on the television audience gives new insights into our television culture, with the audience seen not as an object to be controlled, but as an active social subject.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge,
1991.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Ang, Ien. | |
| 245 | 1 | 0 | |a Desperately seeking the audience / |c Ien Ang. |
| 260 | |a London ; |a New York : |b Routledge, |c 1991. | ||
| 300 | |a 1 online resource (xii, 203 pages) | ||
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| 504 | |a Includes bibliographical references (pages 186-199) and index. | ||
| 505 | 0 | |a Book Cover; Half-Title; Title; Copyright; Dedication; Contents; Preface and acknowledgements; Introduction; 1 Institutional knowledge: the need to control; 2 Audience-as-market and audience-as-public; 3 Television audience as taxonomic collective; 4 The limits of discursive control; 5 Commercial knowledge: measuring the audience; 6 In search of the audience commodity; 7 Streamlining 'television audience'; 8 The streamlined audience disrupted: impact of the new technologies; 9 The people meter 'solution'; 10 Revolt of the viewer? The elusive audience. | |
| 520 | |a Ang's ethnographic perspective on the television audience gives new insights into our television culture, with the audience seen not as an object to be controlled, but as an active social subject. | ||
| 588 | 0 | |a Print version record. | |
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| 650 | 0 | |a Television viewers |z United States. | |
| 650 | 0 | |a Television viewers |z Europe. | |
| 650 | 6 | |a Téléspectateurs |z États-Unis. | |
| 650 | 6 | |a Téléspectateurs |z Europe. | |
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