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Communication best practices at Dell, General Electric, Microsoft, and Monsanto /
"Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Albany :
State University of New York Press,
©2003.
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| Colección: | SUNY series in human communication processes.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Machine generated contents note: 1. Benchmarking of Organizational Communication Best Practices
- 2. Best Practices at the Dell Computer Corporation: Benchmarking a High-Speed Management Communication System
- 3. Best Practices at the General Electric Company: Benchmarking a World-Class Leadership Communication System
- 4. Best Practices at the Microsoft Corporation: Benchmarking a World-Class Marketing Communication System
- 5. Best Practices of the Monsanto Company: Benchmarking World-Class Annual Reports / Ted J. Smith III / William C. Adams
- 6. Organizational Learning as a Limiting Factor: A Case Study of IBM's PC Unit
- 7. Time as a Limiting Factor: A Case Study of the Danville Bumper Works
- 8. Culture as a Limiting Factor: A Case Study of ABB
- 9. Backbone Communication Processes in the Benchmarking of Best Practices: The Development of Organizational Communication Theory.