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Communication best practices at Dell, General Electric, Microsoft, and Monsanto /
"Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Albany :
State University of New York Press,
©2003.
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| Colección: | SUNY series in human communication processes.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm's timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence in organizational practice."--Jacket |
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| Descripción Física: | 1 online resource (x, 153 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 1417531320 9781417531325 0791457400 9780791457405 0791457397 9780791457399 9780791486788 0791486788 |