Libraries, mission & marketing : writing mission statements that work /

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Designed to enliven and inspire staff and customers, the best mission statements energize organizations from restaurants to airlines. As tools in planning and marketing, they turn good ideas into action. In libraries, they are often missing in the communications strategy. Linda Wallace, an experienc...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wallace, Linda K. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : American Library Association, [2004]
Temas:
Libraries > Aims and objectives.
Mission statements.
Library planning.
Libraries > Marketing.
Bibliothèques > Finalités.
Énoncés de mission.
Bibliothèques > Planification.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > Archives & Special Libraries.
Libraries > Aims and objectives
Libraries > Marketing
Library planning
Mission statements
Acceso en línea:Texto completo
Descripción
Sumario:Designed to enliven and inspire staff and customers, the best mission statements energize organizations from restaurants to airlines. As tools in planning and marketing, they turn good ideas into action. In libraries, they are often missing in the communications strategy. Linda Wallace, an experienced library communications professional, explains why libraries need mission statements and offers strategies for writing and implementing an effective statement.
Descripción Física:1 online resource (vi, 82 pages)
Bibliografía:Includes bibliographical references (pages 77-78) and index.
ISBN:0838998585
9780838998588
9780838908679
0838908675

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