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|a Kimmel, Allan J.
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|a Rumors and rumor control :
|b a manager's guide to understanding and combatting rumors /
|c Allan J. Kimmel.
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|a Mahwah, NJ :
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|a Includes bibliographical references (pages 233-245) and indexes.
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|a This project offers a thorough examination of rumours and proposes strategies for organizations to use in combatting rumours that occur both internally and externally. Author Allan J. Kimmel explores the rumour phenomenon and distinguishes it as a distinct form of communication.
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|a Preface; PART I: UNDERSTANDING RUMORS AND RUMOR TRANSMISSION; PART II: COMBATTING RUMORS IN THE MARKETPLACE AND WORKPLACE; References; Author Index; Subject Index.
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|a Communication in management.
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|a Rumor.
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|i Print version:
|a Kimmel, Allan J.
|t Rumors and rumor control.
|d Mahwah, NJ : Lawrence Erlbaum, 2004
|z 0805838759
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