Rumors and rumor control : a manager's guide to understanding and combatting rumors /

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This project offers a thorough examination of rumours and proposes strategies for organizations to use in combatting rumours that occur both internally and externally. Author Allan J. Kimmel explores the rumour phenomenon and distinguishes it as a distinct form of communication.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kimmel, Allan J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mahwah, NJ : Lawrence Erlbaum, 2004.
Colección:LEA's communication series.
Temas:
Communication in management.
Rumor.
Crisis management.
Communication en gestion.
Rumeur.
Gestion de crise.
BUSINESS & ECONOMICS > Public Relations.
Communication in management
Crisis management
Rumor
Geruchten.
Crisisbeheersing.
Acceso en línea:Texto completo
Descripción
Sumario:This project offers a thorough examination of rumours and proposes strategies for organizations to use in combatting rumours that occur both internally and externally. Author Allan J. Kimmel explores the rumour phenomenon and distinguishes it as a distinct form of communication.
Descripción Física:1 online resource (xi, 256 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 233-245) and indexes.
ISBN:1410609502
9781410609502
9780805838756
0805838759
0805838767
9780805838763

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