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|a Festival and events management :
|b an international arts and culture perspective /
|c edited by Ian Yeoman [and others].
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260 |
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|a Amsterdam ;
|a Boston :
|b Elsevier Butterworth-Heinemann,
|c 2004.
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300 |
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|a 1 online resource (xxi, 418 pages) :
|b illustrations
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336 |
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|a Includes bibliographical references and index.
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|a Print version record.
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505 |
0 |
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|a Foreword by Peter Irvine, Director of Unique Events, Edinburgh: Festivals, events and the cultural experience: Arts, leisure & cultural concepts (Ali-Knight, Robertson); An overview of events management (Jones, Morgan, Salem); Festivals, events & the destination (Derret) -- Managing the arts, culture and leisure experience: Event design and management (James and Brown); Visitor management for festival and events (Yeoman, Robertson, McMahon-Beattie); Service quality and managing your people (Drummond and Anderson); The implications and process of using IT within events organisations (Knox) -Marketing, revenue and retail operations: Events and detination dynamic (Robertson, Wardrop); Marketing information for the events industry (Wood); Merchandising and Retail (Doyle); Festival and events catering operations (Fields, Stansbie); Principles and applications in ticketing and reservations management (Beaven, Laws)- Policies and strategies of art and leisure event management; Politics, public policy and the destination (Hall, Rusher); Events management in the context of New Zealand's art, leisure and cultural sectors (Harrison, McDonald); The economics and evaluation of festival and events (Carlsen); A strategic approach for the use of sponsorship in the events industry (Masterman); The behavioural aspects of financial management (Raj); Risk and decision making in event management (Laybourn) -- Case studies and contemporary issues of arts and leisure festivals and events: Social and environmental impacts -- attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival (Mason, Beaumont-Kerridge); Wine tourism events (Novelli); Edinburgh's winter festivals (Wardrop, Robertson); Sponsorship, funding and strategic function -- Carling festival and V-festival (Raj, Walters); The Anglesey Sea symposium (Matthews); A critical examination of Sydney's 2000 Olympic Games (Waitt); Index.
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|3 Use copy
|f Restrictions unspecified
|2 star
|5 MiAaHDL
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520 |
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|a Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource. * Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives * Demonstrates how to manage and market the arts and leisure experience * International case studies from Europe, New Zealand, Australia and USA.
|
533 |
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|a Electronic reproduction.
|b [Place of publication not identified] :
|c HathiTrust Digital Library,
|d 2010.
|5 MiAaHDL
|
538 |
|
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|a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
|u http://purl.oclc.org/DLF/benchrepro0212
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|a digitized
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
|
650 |
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|a Special events
|x Management.
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650 |
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0 |
|a Festivals
|x Management.
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650 |
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6 |
|a Événements spéciaux
|x Gestion.
|
650 |
|
6 |
|a Festivals
|x Gestion.
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650 |
|
7 |
|a SOCIAL SCIENCE
|x Customs & Traditions.
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650 |
|
7 |
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650 |
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650 |
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|a Festivals.
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|
650 |
1 |
7 |
|a Evenementen.
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|
650 |
1 |
7 |
|a Cultuur.
|2 gtt
|
650 |
1 |
7 |
|a Management.
|2 gtt
|
650 |
|
7 |
|a Evenemangsmarknadsföring.
|2 sao
|
650 |
|
7 |
|a Festivaler.
|2 sao
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700 |
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|a Yeoman, Ian.
|
776 |
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|i Print version:
|t Festival and events management.
|d Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2004
|z 075065872X
|w (OCoLC)52532187
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