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Festival and events management : an international arts and culture perspective /

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environme...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Yeoman, Ian
Formato: Documento de Gobierno Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2004.
Temas:
Acceso en línea:Texto completo

MARC

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245 0 0 |a Festival and events management :  |b an international arts and culture perspective /  |c edited by Ian Yeoman [and others]. 
260 |a Amsterdam ;  |a Boston :  |b Elsevier Butterworth-Heinemann,  |c 2004. 
300 |a 1 online resource (xxi, 418 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
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504 |a Includes bibliographical references and index. 
588 0 |a Print version record. 
505 0 |a Foreword by Peter Irvine, Director of Unique Events, Edinburgh: Festivals, events and the cultural experience: Arts, leisure & cultural concepts (Ali-Knight, Robertson); An overview of events management (Jones, Morgan, Salem); Festivals, events & the destination (Derret) -- Managing the arts, culture and leisure experience: Event design and management (James and Brown); Visitor management for festival and events (Yeoman, Robertson, McMahon-Beattie); Service quality and managing your people (Drummond and Anderson); The implications and process of using IT within events organisations (Knox) -Marketing, revenue and retail operations: Events and detination dynamic (Robertson, Wardrop); Marketing information for the events industry (Wood); Merchandising and Retail (Doyle); Festival and events catering operations (Fields, Stansbie); Principles and applications in ticketing and reservations management (Beaven, Laws)- Policies and strategies of art and leisure event management; Politics, public policy and the destination (Hall, Rusher); Events management in the context of New Zealand's art, leisure and cultural sectors (Harrison, McDonald); The economics and evaluation of festival and events (Carlsen); A strategic approach for the use of sponsorship in the events industry (Masterman); The behavioural aspects of financial management (Raj); Risk and decision making in event management (Laybourn) -- Case studies and contemporary issues of arts and leisure festivals and events: Social and environmental impacts -- attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival (Mason, Beaumont-Kerridge); Wine tourism events (Novelli); Edinburgh's winter festivals (Wardrop, Robertson); Sponsorship, funding and strategic function -- Carling festival and V-festival (Raj, Walters); The Anglesey Sea symposium (Matthews); A critical examination of Sydney's 2000 Olympic Games (Waitt); Index. 
506 |3 Use copy  |f Restrictions unspecified  |2 star  |5 MiAaHDL 
520 |a Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource. * Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives * Demonstrates how to manage and market the arts and leisure experience * International case studies from Europe, New Zealand, Australia and USA. 
533 |a Electronic reproduction.  |b [Place of publication not identified] :  |c HathiTrust Digital Library,  |d 2010.  |5 MiAaHDL 
538 |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.  |u http://purl.oclc.org/DLF/benchrepro0212  |5 MiAaHDL 
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650 0 |a Special events  |x Management. 
650 0 |a Festivals  |x Management. 
650 6 |a Événements spéciaux  |x Gestion. 
650 6 |a Festivals  |x Gestion. 
650 7 |a SOCIAL SCIENCE  |x Customs & Traditions.  |2 bisacsh 
650 7 |a Festivals  |x Management.  |2 fast  |0 (OCoLC)fst00923338 
650 7 |a Special events  |x Management.  |2 fast  |0 (OCoLC)fst01767792 
650 1 7 |a Festivals.  |2 gtt 
650 1 7 |a Evenementen.  |2 gtt 
650 1 7 |a Cultuur.  |2 gtt 
650 1 7 |a Management.  |2 gtt 
650 7 |a Evenemangsmarknadsföring.  |2 sao 
650 7 |a Festivaler.  |2 sao 
700 1 |a Yeoman, Ian. 
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