Cargando…
Festival and events management : an international arts and culture perspective /
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environme...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Documento de Gobierno Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Boston :
Elsevier Butterworth-Heinemann,
2004.
|
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource. * Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives * Demonstrates how to manage and market the arts and leisure experience * International case studies from Europe, New Zealand, Australia and USA. |
|---|---|
| Descripción Física: | 1 online resource (xxi, 418 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 1417507764 9781417507764 9780750658720 075065872X 0080477704 9780080477701 9781282597709 1282597701 9781281052469 1281052469 |