M-Business : the strategic implications of wireless technologies /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Barnes, Stuart, 1971-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2003.
Temas:
Wireless communication systems.
Strategic planning.
Electronic commerce.
Transmission sans fil.
Planification stratégique.
Commerce électronique.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
Electronic commerce
Strategic planning
Wireless communication systems
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • Contents
  • List of figures
  • List of tables
  • Introduction
  • Features of the book
  • Structure of the book
  • References
  • Section One: Overview of wireless markets
  • 1. The mobile commerce value chain in consumer markets
  • Introduction 1
  • The m-commerce value chain
  • The future potential of m-commerce
  • Conclusions 1
  • Acknowledgements 1
  • References 1
  • 2. Wireless applications in the firmÌs value chain
  • Introduction 2
  • The impact of mobile applications on the firmÌs value chain
  • Assessing the impact of wireless applications on the business
  • Summary and conclusions
  • Acknowledgements 2
  • References 2
  • Section Two: Strategic wireless technologies
  • 3. Experiences with Japan's iMode service
  • Introduction 3
  • The nature of iMode
  • Other wireless Internet services in Japan
  • The growth of iMode in Japan
  • Experiences with iMode outside Japan
  • Developments in technology, service, and strategic partnerships
  • Conclusions 3
  • Acknowledgements 3
  • References 3
  • 4. The Wireless Application Protocol as a platform for mobile services
  • Introduction 4
  • The Wireless Application Protocol
  • A strategic analysis of the provision of WAP services
  • Discussion and analysis
  • Conclusions 4
  • Acknowledgements 4
  • References 4
  • 5. Under the skin: short- range embedded wireless technology
  • Introduction 5
  • Embedded wireless technologies for short- range communication
  • Commercial applications of short-range embedded wireless
  • Opportunities and problems for short- range wireless solutions
  • Summary and conclusions 5
  • Acknowledgements 5
  • References 5
  • 6. Location positioning technologies and services
  • Introduction 6
  • Location technologies for mobile commerce
  • Applications of l-commerce
  • Creating relevant user services
  • a value proposition model
  • Issues in the commercialization of LBS
  • privacy and standards
  • Summary and conclusions 6
  • Acknowledgements 6
  • References 6
  • Section Three: Emerging wireless applications
  • 7. Enterprise mobility: concept and cases
  • Introduction 7
  • An introduction to enterprise mobility
  • A framework for understanding enterprise mobility
  • Case studies of wireless applications in New Zealand business
  • Conclusions 7
  • Acknowledgements 7
  • References 7
  • 8. Wireless digital advertising
  • Introduction 8
  • Advertising on the wireless Internet
  • A research model for wireless advertising
  • Conclusions 8
  • Acknowledgements 8
  • References 8
  • 9. Banking on wireless devices
  • Introduction 9
  • Background to m-banking
  • Strategic analysis of the m-banking sector
  • The diffusion of m-banking services: lessons from technology acceptance theory
  • Strategic implications for the banking sector
  • Strategic benefits of m-banking services
  • Summary and conclusions 9
  • Acknowledgements 9
  • References 9
  • 10. Assessing the quality of WAP news sites Ò the WebQual/ m approach
  • Introduction 10
  • The development of WebQual/m
  • WebQual/m research design
  • Data analysis
  • Summary and conclusions 10
  • Acknowledgements 10
  • References 10
  • I.

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