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1 |
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|a Barnes, Stuart,
|d 1971-
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| 245 |
1 |
0 |
|a M-Business :
|b the strategic implications of wireless technologies /
|c Stuart Barnes.
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| 260 |
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|a Amsterdam ;
|a Boston :
|b Elsevier/Butterworth-Heinemann,
|c 2003.
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| 300 |
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|a 1 online resource (vii, 252 pages) :
|b illustrations
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
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|a Includes bibliographical references and index.
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| 588 |
0 |
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|a Print version record.
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| 505 |
0 |
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|a Cover -- Contents -- List of figures -- List of tables -- Introduction -- Features of the book -- Structure of the book -- References -- Section One: Overview of wireless markets -- 1. The mobile commerce value chain in consumer markets -- Introduction 1 -- The m-commerce value chain -- The future potential of m-commerce -- Conclusions 1 -- Acknowledgements 1 -- References 1 -- 2. Wireless applications in the firmÌs value chain -- Introduction 2 -- The impact of mobile applications on the firmÌs value chain -- Assessing the impact of wireless applications on the business -- Summary and conclusions -- Acknowledgements 2 -- References 2 -- Section Two: Strategic wireless technologies -- 3. Experiences with Japan's iMode service -- Introduction 3 -- The nature of iMode -- Other wireless Internet services in Japan -- The growth of iMode in Japan -- Experiences with iMode outside Japan -- Developments in technology, service, and strategic partnerships -- Conclusions 3 -- Acknowledgements 3 -- References 3 -- 4. The Wireless Application Protocol as a platform for mobile services -- Introduction 4 -- The Wireless Application Protocol -- A strategic analysis of the provision of WAP services -- Discussion and analysis -- Conclusions 4 -- Acknowledgements 4 -- References 4 -- 5. Under the skin: short- range embedded wireless technology -- Introduction 5 -- Embedded wireless technologies for short- range communication -- Commercial applications of short-range embedded wireless -- Opportunities and problems for short- range wireless solutions -- Summary and conclusions 5 -- Acknowledgements 5 -- References 5 -- 6. Location positioning technologies and services -- Introduction 6 -- Location technologies for mobile commerce -- Applications of l-commerce -- Creating relevant user services -- a value proposition model -- Issues in the commercialization of LBS -- privacy and standards -- Summary and conclusions 6 -- Acknowledgements 6 -- References 6 -- Section Three: Emerging wireless applications -- 7. Enterprise mobility: concept and cases -- Introduction 7 -- An introduction to enterprise mobility -- A framework for understanding enterprise mobility -- Case studies of wireless applications in New Zealand business -- Conclusions 7 -- Acknowledgements 7 -- References 7 -- 8. Wireless digital advertising -- Introduction 8 -- Advertising on the wireless Internet -- A research model for wireless advertising -- Conclusions 8 -- Acknowledgements 8 -- References 8 -- 9. Banking on wireless devices -- Introduction 9 -- Background to m-banking -- Strategic analysis of the m-banking sector -- The diffusion of m-banking services: lessons from technology acceptance theory -- Strategic implications for the banking sector -- Strategic benefits of m-banking services -- Summary and conclusions 9 -- Acknowledgements 9 -- References 9 -- 10. Assessing the quality of WAP news sites Ò the WebQual/ m approach -- Introduction 10 -- The development of WebQual/m -- WebQual/m research design -- Data analysis -- Summary and conclusions 10 -- Acknowledgements 10 -- References 10 -- I.
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| 650 |
|
0 |
|a Wireless communication systems.
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| 650 |
|
0 |
|a Strategic planning.
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| 650 |
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0 |
|a Electronic commerce.
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| 650 |
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6 |
|a Transmission sans fil.
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| 650 |
|
6 |
|a Planification stratégique.
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| 650 |
|
6 |
|a Commerce électronique.
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| 650 |
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|i Print version:
|a Barnes, Stuart (Stuart J.).
|t M-Business.
|d Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2003
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