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|a Hill, Elizabeth,
|d 1960-
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| 245 |
1 |
0 |
|a Creative arts marketing /
|c Liz Hill, Catherine O'Sullivan and Terry O'Sullivan.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a Amsterdam ;
|a Boston :
|b Butterworth-Heinemann,
|c 2003.
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| 300 |
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|a 1 online resource (xviii, 360 pages) :
|b illustrations
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|a text
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|a online resource
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|a Includes bibliographical references (pages 347-349) and indexes.
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0 |
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|a Print version record.
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| 505 |
0 |
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|a 1. The evolution and context of arts marketing -- 2. Audiences -- 3. Market research -- 4. Product -- 5. Generating income -- 6. Promotion -- 7. Making the arts available -- 8. Marketing planning -- 9. Managing the marketing function.
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| 590 |
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|a eBooks on EBSCOhost
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| 650 |
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|a Arts
|x Marketing.
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| 650 |
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|a Arts
|x Management.
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| 650 |
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|a Arts
|x Gestion.
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|a Arts
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1 |
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|a O'Sullivan, Catherine.
|
| 700 |
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|a O'Sullivan, Terry,
|d 1957-
|
| 776 |
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|i Print version:
|a Hill, Elizabeth, 1960-
|t Creative arts marketing.
|b 2nd ed.
|d Amsterdam ; Boston : Butterworth-Heinemann, 2003
|z 0750657375
|w (DLC) 2003051960
|w (OCoLC)52208535
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