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Sports marketing and the psychology of marketing communication /
Providing a different type of vehicle for communicating with consumers that does not necessarily follow all of the rules of other types of marketing communication, sports marketing is one of the fastest growing areas of marketing communication. The purpose of this book is to advance understanding in...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Mahwah, N.J. :
L. Erlbaum Associates,
2004.
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| Colección: | Advertising and consumer psychology.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Providing a different type of vehicle for communicating with consumers that does not necessarily follow all of the rules of other types of marketing communication, sports marketing is one of the fastest growing areas of marketing communication. The purpose of this book is to advance understanding in this area. |
|---|---|
| Descripción Física: | 1 online resource (xxiii, 415 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and indexes. |
| ISBN: | 1410610004 9781410610003 9780805848267 0805848266 9781135616724 1135616728 9781135616670 1135616671 9781135616717 113561671X 9780805857900 0805857907 |