Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies /

Thirteen researchers, copywriters, account planners, and consultants share tips, techniques, and resources for online advertising and marketing research.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Villamora, Grace Avellana
Otros Autores: Basch, Reva
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Medford, N.J. : CyberAge Books/Information Today, ©2003.
Colección:Super searchers ; v. 11.
Temas:
Marketing research > Computer network resources.
Marketing > Databases.
Internet searching.
Electronic information resource searching.
Marketing > Bases de données.
Recherche sur Internet.
Recherche de l'information électronique.
BUSINESS & ECONOMICS > Marketing > Research.
Marketing.
Databases.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Velda Ruddock : visionary for intelligence
  • Douglas Buffo : indefatigable enabler of end-users
  • Jordie Garvin Thomson : multicultural information expert
  • Kristine Larsen Spanier : from copywriting to librarianship
  • Gerard Seifert : creative-side researcher
  • Robin Feuerstein : major league coach for the information services team
  • Leslie Cole : expert on the African-American and urban consumer markets
  • Dan Carlton : "Digger Dan" the account planner
  • Liz Aviles : trend spotting and integrated marketing pro
  • Dee Magnoni : independent research consultant
  • Carlos Santiago : chief realist strategist
  • Gretchen Reed : virtual research provider
  • Marsha Appel : 4As for excellence.

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