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Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies /
Thirteen researchers, copywriters, account planners, and consultants share tips, techniques, and resources for online advertising and marketing research.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Medford, N.J. :
CyberAge Books/Information Today,
©2003.
|
| Colección: | Super searchers ;
v. 11. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 008 | 040406s2003 njuc ob 001 0 eng d | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Villamora, Grace Avellana. | |
| 245 | 1 | 0 | |a Super searchers on Madison Avenue : |b top advertising and marketing professionals share their online research strategies / |c Grace Avellana Villamora ; edited by Reva Basch. |
| 260 | |a Medford, N.J. : |b CyberAge Books/Information Today, |c ©2003. | ||
| 300 | |a 1 online resource (xii, 236 pages) : |b portraits. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Super searchers ; |v v. 11 | |
| 504 | |a Includes bibliographical references (pages 201-222) and index. | ||
| 505 | 0 | |a Velda Ruddock : visionary for intelligence -- Douglas Buffo : indefatigable enabler of end-users -- Jordie Garvin Thomson : multicultural information expert -- Kristine Larsen Spanier : from copywriting to librarianship -- Gerard Seifert : creative-side researcher -- Robin Feuerstein : major league coach for the information services team -- Leslie Cole : expert on the African-American and urban consumer markets -- Dan Carlton : "Digger Dan" the account planner -- Liz Aviles : trend spotting and integrated marketing pro -- Dee Magnoni : independent research consultant -- Carlos Santiago : chief realist strategist -- Gretchen Reed : virtual research provider -- Marsha Appel : 4As for excellence. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Thirteen researchers, copywriters, account planners, and consultants share tips, techniques, and resources for online advertising and marketing research. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Marketing research |x Computer network resources. | |
| 650 | 0 | |a Marketing |v Databases. | |
| 650 | 0 | |a Internet searching. | |
| 650 | 0 | |a Electronic information resource searching. | |
| 650 | 6 | |a Marketing |v Bases de données. | |
| 650 | 6 | |a Recherche sur Internet. | |
| 650 | 6 | |a Recherche de l'information électronique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Research. |2 bisacsh | |
| 650 | 7 | |a Electronic information resource searching. |2 fast |0 (OCoLC)fst00907293 | |
| 650 | 7 | |a Internet searching. |2 fast |0 (OCoLC)fst00977289 | |
| 650 | 7 | |a Marketing. |2 fast |0 (OCoLC)fst01010167 | |
| 650 | 7 | |a Marketing research |x Computer network resources. |2 fast |0 (OCoLC)fst01010285 | |
| 655 | 7 | |a Databases. |2 fast |0 (OCoLC)fst01411643 | |
| 700 | 1 | |a Basch, Reva. | |
| 776 | 0 | 8 | |i Print version: |a Villamora, Grace Avellana. |t Super searchers on Madison Avenue. |d Medford, N.J. : CyberAge Books/Information Today, ©2003 |z 0910965633 |w (DLC) 2002152892 |w (OCoLC)50906281 |
| 830 | 0 | |a Super searchers ; |v v. 11. | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=104092 |z Texto completo |
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| 938 | |a EBSCOhost |b EBSC |n 104092 | ||
| 938 | |a Internet Archive |b INAR |n supersearcherson00vill | ||
| 938 | |a YBP Library Services |b YANK |n 2357996 | ||
| 994 | |a 92 |b IZTAP | ||