Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies /

Thirteen researchers, copywriters, account planners, and consultants share tips, techniques, and resources for online advertising and marketing research.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Villamora, Grace Avellana
Otros Autores: Basch, Reva
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Medford, N.J. : CyberAge Books/Information Today, ©2003.
Colección:Super searchers ; v. 11.
Temas:
Marketing research > Computer network resources.
Marketing > Databases.
Internet searching.
Electronic information resource searching.
Marketing > Bases de données.
Recherche sur Internet.
Recherche de l'information électronique.
BUSINESS & ECONOMICS > Marketing > Research.
Marketing.
Databases.
Acceso en línea:Texto completo
Descripción
Sumario:Thirteen researchers, copywriters, account planners, and consultants share tips, techniques, and resources for online advertising and marketing research.
Descripción Física:1 online resource (xii, 236 pages) : portraits.
Bibliografía:Includes bibliographical references (pages 201-222) and index.
ISBN:1573879770
9781573879774

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