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Franchising & licensing : two powerful ways to grow your business in any economy /
Fully revised, completely updated, and still the definitive guide to these great business strategies.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM,
©2004.
|
| Edición: | 3rd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Preliminaries; Contents; 1 Leveraging Intellectual Capital to Create Growth Opportunities and Profitable New Income Streams; 2 The Foundation of Franchisin; 3 Developing the Operations and Training Programs; 4 Developing System Standards and Enforcing Quality Control; 5 Federal and State Regulation of Franchising; 6 Compliance; 7 Structuring Franchise Agreements, Area Development Agreements, and Related Documents; 8 Protecting the Intellectual Property of the Franchise System; 9 Managing Disputes; 10 Developing Sales and Marketing Plans; 11 Taking Your Franchise Program Overseas
- 12 Business and Strategic Planning for the Growing Franchisor13 Capital Formation Strategies; 14 Management and Leadership Issues in Building a Successful Franchising Organization; 15 The Role of the Chief Financial Officer and Related Financial and Administrative Management Issues; 16 Special Issues in Mergers and Acquisitions; 17 Managing the Transfer and Renewal Process; 18 Strategic and Structural Alternatives to Franchising; 19 Structuring Licensing Programs and Agreements; 20 Joint Ventures and Strategic Alliances; Appendix. Resource Directory; Index