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Franchising & licensing : two powerful ways to grow your business in any economy /
Fully revised, completely updated, and still the definitive guide to these great business strategies.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM,
©2004.
|
| Edición: | 3rd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Sherman, Andrew J. | |
| 245 | 1 | 0 | |a Franchising & licensing : |b two powerful ways to grow your business in any economy / |c Andrew J. Sherman. |
| 246 | 3 | |a Franchising and licensing | |
| 250 | |a 3rd ed. | ||
| 260 | |a New York : |b AMACOM, |c ©2004. | ||
| 300 | |a 1 online resource (xi, 436 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 347 | |a data file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Preliminaries; Contents; 1 Leveraging Intellectual Capital to Create Growth Opportunities and Profitable New Income Streams; 2 The Foundation of Franchisin; 3 Developing the Operations and Training Programs; 4 Developing System Standards and Enforcing Quality Control; 5 Federal and State Regulation of Franchising; 6 Compliance; 7 Structuring Franchise Agreements, Area Development Agreements, and Related Documents; 8 Protecting the Intellectual Property of the Franchise System; 9 Managing Disputes; 10 Developing Sales and Marketing Plans; 11 Taking Your Franchise Program Overseas | |
| 505 | 8 | |a 12 Business and Strategic Planning for the Growing Franchisor13 Capital Formation Strategies; 14 Management and Leadership Issues in Building a Successful Franchising Organization; 15 The Role of the Chief Financial Officer and Related Financial and Administrative Management Issues; 16 Special Issues in Mergers and Acquisitions; 17 Managing the Transfer and Renewal Process; 18 Strategic and Structural Alternatives to Franchising; 19 Structuring Licensing Programs and Agreements; 20 Joint Ventures and Strategic Alliances; Appendix. Resource Directory; Index | |
| 520 | |a Fully revised, completely updated, and still the definitive guide to these great business strategies. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Franchises (Retail trade) |z United States. | |
| 650 | 0 | |a License agreements |z United States. | |
| 650 | 6 | |a Concessions (Commerce de détail) |z États-Unis. | |
| 650 | 6 | |a Accords sur les licences |z États-Unis. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Franchises. |2 bisacsh | |
| 650 | 7 | |a Franchises (Retail trade) |2 fast | |
| 650 | 7 | |a License agreements |2 fast | |
| 651 | 7 | |a United States |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Sherman, Andrew J. |t Franchising & licensing. |b 3rd ed. |d New York : AMACOM, ©2004 |z 0814472222 |z 0814404502 |w (DLC) 2003012749 |w (OCoLC)52387975 |
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