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This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, International New Venture concepts, and others. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as expla...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Noble, David F. (David Franklin), 1935-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, IN : JIST Works, ©2004.
Edición:3rd ed.
Temas:
Résumés (Employment)
Curriculum vitae.
summaries.
résumés (personnel records)
BUSINESS & ECONOMICS > Careers > Resumes.
Acceso en línea:Texto completo
Descripción
Sumario:This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, International New Venture concepts, and others. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained in the book. Relevant market entry strategies are explained in light of crucial determinants of international business decision making.
Notas:Includes indexes.
Descripción Física:1 online resource (viii, 424 pages)
ISBN:1593570236
9781593570231

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