Resistance and persuasion /

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This book will focus on the important role of resistance in the persuasion process. It will be of interest to persuasion professors, researchers, graduate students, and practitioners in the fields of social psychology, marketing, and communications.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Knowles, Eric S., 1941-, Linn, Jay A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mahwah, N.J. : Lawrence Erlbaum Associates, 2004.
Temas:
Persuasion (Psychology) > Social aspects.
Opposition, Theory of.
Opposition (Logique)
POLITICAL SCIENCE > Political Process > Leadership.
Opposition, Theory of
Persuasion (Psychology) > Social aspects
Acceso en línea:Texto completo
Descripción
Sumario:This book will focus on the important role of resistance in the persuasion process. It will be of interest to persuasion professors, researchers, graduate students, and practitioners in the fields of social psychology, marketing, and communications.
Descripción Física:1 online resource (x, 337 pages)
Bibliografía:Includes bibliographical references and indexes.
ISBN:1410609812
9781410609816

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