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EBSCO_ocm53975208 |
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|a Entertainment-education and social change :
|b history, research, and practice /
|c edited by Arvind Singhal [and others].
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|a Mahwah, N.J. :
|b Lawrence Erlbaum Associates,
|c 2004.
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|a 1 online resource (xxii, 458 pages) :
|b illustrations
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|a text
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|a Includes bibliographical references and indexes.
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|a Print version record.
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|t Part I History and Theory --
|t chapter 1 The Status of Entertainment-Education Worldwide /
|r Arvind Singhal --
|t chapter 2 A History of Entertainment-Education, 1958-2000 /
|r David O. Poindexter --
|t chapter 3 Entertainment-Education as a Public Health Intervention /
|r Phyllis Tilson Piotrow and Esta de Fossard --
|t chapter 4 The Origins of Entertainment-Education /
|r Miguel Sabido --
|t chapter 5 Social Cognitive Theory for Personal and Social Change by Enabling Media /
|r Albert Bandura --
|t chapter 6 Celebrity Identi?cation in Entertainment-Education /
|r William J. Brown --
|t chapter 7 The Theory Behind Entertainment-Education /
|r Suruchi Sood --
|t part II Research and Implementation --
|t chapter 8 No Short Cuts in Entertainment-Education: Designing Soul City Step-by-Step /
|r Shereen Usdin --
|t chapter 9 Organizing a Comprehensive National Plan for Entertainment-Education in Ethiopia /
|r William N. Ryerson --
|t chapter 10 Evolution of an E-E Research Agenda /
|r Bradley S. Greenberg --
|t chapter 11 Working With Daytime and Prime-Time Television Shows in the United States to Promote Health /
|r Vicki Beck --
|t chapter 12 Entertainment-Education Television Drama in the Netherlands /
|r Martine Bouman --
|t chapter 13 Entertainment-Education Programs of the BBC and BBC World Service Trust /
|r Michael J. Cody --
|t chapter 14 Social Merchandizing in Brazilian Telenovelas /
|r Antonio C. La Pastina --
|t chapter 15 Delivering Entertainment-EducationHealthMessages Through the Internet to Hard-to-Reach U.S. Audiences in the Southwest --
|t part III Entertainment-Education Interventions and Their Outcomes --
|t chapter 16 Entertainment-Education in the Middle East: Lessons From the Egyptian Oral Rehydration Therapy Campaign /
|r Rasha A. Abdulla --
|t chapter 17 The Turkish Family Health and Planning Foundation's Entertainment-Education Campaign /
|r Yas¸ar Yas¸er --
|t chapter 18 Cartoons and Comic Books for Changing Social Norms: Meena, the South Asian Girl /
|r Neill McKee --
|t chapter 19 Air Cover and Ground Mobilization: Integrating Entertainment-Education Broadcasts With Community Listening and Service Delivery in India /
|r Arvind Singhal --
|t chapter 20 Entertainment-Education Through Participatory Theater: Freirean Strategies for Empowering the Oppressed /
|r Arvind Singhal --
|t chapter 21 Soap Operas and Sense-Making: Mediations and Audience Ethnography /
|r Thomas Tufte --
|t chapter 22 Entertainment-Education and Participation: Applying Habermas to a Population Program in Nepal /
|r J. Douglas Storey.
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|a Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientat.
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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650 |
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|a Radio soap operas
|x Social aspects
|z Developing countries.
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650 |
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|a Television soap operas
|x Social aspects
|z Developing countries.
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|a Television in education
|z Developing countries.
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|a Radio in education
|z Developing countries.
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|a PERFORMING ARTS
|x Television
|x Reference.
|2 bisacsh
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|a Radio in education
|2 fast
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|a Television in education
|2 fast
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|a Television soap operas
|x Social aspects
|2 fast
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|a Developing countries
|2 fast
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|a Singhal, Arvind,
|d 1962-
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776 |
0 |
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|i Print version:
|t Entertainment-education and social change.
|d Mahwah, N.J. : Lawrence Erlbaum Associates, 2004
|z 0805845526
|z 0805845534
|w (DLC) 2003017993
|w (OCoLC)52860065
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830 |
|
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|a LEA's communication series.
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