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Entertainment-education and social change : history, research, and practice /

Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Singhal, Arvind, 1962-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mahwah, N.J. : Lawrence Erlbaum Associates, 2004.
Colección:LEA's communication series.
Temas:
Acceso en línea:Texto completo

MARC

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245 0 0 |a Entertainment-education and social change :  |b history, research, and practice /  |c edited by Arvind Singhal [and others]. 
260 |a Mahwah, N.J. :  |b Lawrence Erlbaum Associates,  |c 2004. 
300 |a 1 online resource (xxii, 458 pages) :  |b illustrations 
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490 1 |a LEA's communication series 
504 |a Includes bibliographical references and indexes. 
588 0 |a Print version record. 
505 0 0 |t Part I History and Theory --  |t chapter 1 The Status of Entertainment-Education Worldwide /  |r Arvind Singhal --  |t chapter 2 A History of Entertainment-Education, 1958-2000 /  |r David O. Poindexter --  |t chapter 3 Entertainment-Education as a Public Health Intervention /  |r Phyllis Tilson Piotrow and Esta de Fossard --  |t chapter 4 The Origins of Entertainment-Education /  |r Miguel Sabido --  |t chapter 5 Social Cognitive Theory for Personal and Social Change by Enabling Media /  |r Albert Bandura --  |t chapter 6 Celebrity Identi?cation in Entertainment-Education /  |r William J. Brown --  |t chapter 7 The Theory Behind Entertainment-Education /  |r Suruchi Sood --  |t part II Research and Implementation --  |t chapter 8 No Short Cuts in Entertainment-Education: Designing Soul City Step-by-Step /  |r Shereen Usdin --  |t chapter 9 Organizing a Comprehensive National Plan for Entertainment-Education in Ethiopia /  |r William N. Ryerson --  |t chapter 10 Evolution of an E-E Research Agenda /  |r Bradley S. Greenberg --  |t chapter 11 Working With Daytime and Prime-Time Television Shows in the United States to Promote Health /  |r Vicki Beck --  |t chapter 12 Entertainment-Education Television Drama in the Netherlands /  |r Martine Bouman --  |t chapter 13 Entertainment-Education Programs of the BBC and BBC World Service Trust /  |r Michael J. Cody --  |t chapter 14 Social Merchandizing in Brazilian Telenovelas /  |r Antonio C. La Pastina --  |t chapter 15 Delivering Entertainment-EducationHealthMessages Through the Internet to Hard-to-Reach U.S. Audiences in the Southwest --  |t part III Entertainment-Education Interventions and Their Outcomes --  |t chapter 16 Entertainment-Education in the Middle East: Lessons From the Egyptian Oral Rehydration Therapy Campaign /  |r Rasha A. Abdulla --  |t chapter 17 The Turkish Family Health and Planning Foundation's Entertainment-Education Campaign /  |r Yas¸ar Yas¸er --  |t chapter 18 Cartoons and Comic Books for Changing Social Norms: Meena, the South Asian Girl /  |r Neill McKee --  |t chapter 19 Air Cover and Ground Mobilization: Integrating Entertainment-Education Broadcasts With Community Listening and Service Delivery in India /  |r Arvind Singhal --  |t chapter 20 Entertainment-Education Through Participatory Theater: Freirean Strategies for Empowering the Oppressed /  |r Arvind Singhal --  |t chapter 21 Soap Operas and Sense-Making: Mediations and Audience Ethnography /  |r Thomas Tufte --  |t chapter 22 Entertainment-Education and Participation: Applying Habermas to a Population Program in Nepal /  |r J. Douglas Storey. 
520 |a Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientat. 
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650 0 |a Radio soap operas  |x Social aspects  |z Developing countries. 
650 0 |a Television soap operas  |x Social aspects  |z Developing countries. 
650 0 |a Television in education  |z Developing countries. 
650 0 |a Radio in education  |z Developing countries. 
650 7 |a PERFORMING ARTS  |x Television  |x Reference.  |2 bisacsh 
650 7 |a Radio in education  |2 fast 
650 7 |a Television in education  |2 fast 
650 7 |a Television soap operas  |x Social aspects  |2 fast 
651 7 |a Developing countries  |2 fast 
700 1 |a Singhal, Arvind,  |d 1962- 
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