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Understanding women's magazines : publishing, markets and readerships /
Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic devel...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge,
2003.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades. Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that. |
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| Descripción Física: | 1 online resource (xiv, 190 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 166-180) and index. |
| ISBN: | 0203122380 9780203122389 9780415216388 0415216389 9780415216395 0415216397 9786610070336 6610070334 9781134606245 1134606249 9781134606191 1134606192 9781134606238 1134606230 9781280070334 1280070331 |