The idea of political marketing /

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O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: O'Shaughnessy, Nicholas J., 1954-, Henneberg, Stephan C. M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Westport, Conn. : Praeger, 2002.
Colección:Praeger series in political communication.
Temas:
Campaign management.
Marketing > Political aspects.
Campagnes électorales > Gestion.
Marketing > Aspect politique.
POLITICAL SCIENCE > Political Process > General.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Considerations on market analysis for political parties / Neil Collins and Patrick Butler
  • Social-psychological, economic and marketing models of voting behaviour compared / John Bartle and Dylan Griffiths
  • Market analogies, the marketing of labour and the origins of new labour / John Bartle
  • Kirchheimer's catch-all party : a reinterpretation in marketing terms / Stephan C.M. Henneberg and Stefan Eghbalian
  • Understanding political marketing / Stephan C.M. Henneberg
  • Conceptualising political marketing : a framework for election-campaign analysis / Dominic Wring
  • Political marketing and the aestheticisation of politics : modern politics and postmodern trends / Barrie Axford and Richard Huggins
  • The marketing of political marketing / Nicholas J. O'Shaughnessy.

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